开卷有益----Guerrilla Marketing for Job Hunters
[url=http://zhenmafudan.ycool.com/post.2852833.html][size=3][color=#86aa42][b]开卷有益----Guerrilla Marketing for Job Hunters[/b][/color][/size][/url][url=http://www.ycool.com/space.php?uid=1015161][b][color=#86aa42]Zhenmafudan[/color][/b][/url][color=#999999] @ 2008-04-21 08:31[/color]
[color=#999999][img=171,317]http://media.wiley.com/product_data/coverImage300/44/04717148/0471714844.jpg[/img][/color]
[font=Arial][color=#000000][size=3][color=#000000]通过Science Next Waves文章的介绍，买了一本J.C. Levinson和D.E. Perry写的，John Wiley & Sons出版社出版的Guerrilla Marketing for Job Hunters。网上有免费下载这本书的部分章节。[/color][/size][font=Arial][url=http://ygourven2.free.fr/wordpress/files/guerrillamarketingjobhunters.pdf][size=3][color=#86aa42]http://ygourven2.free.fr/wordpress/files/guerrillamarketingjobhunters.pdf[/color][/size][/url]
[color=#000000][size=3]这本书主要介绍找工作推销自己的创意。
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[size=3]第一章Why You Need to Become a Guerrilla Job-Hunter: [/size][/font][font=AlbertusMT-Italic][size=3]The New Global America介绍了美国人才市场的情况、人才市场演变的原因、找工作的人应该怎么做。核心思想是要树立个人品牌，聪明地打“选战”。"Personal branding is not about projecting a false image. It is about understanding what is unique about you--your accomplishments, experience, attitude--and using that to differentiate yourself from other job-hunters. Your band is your edge."[/size][/font][font=AlbertusMT][size=3] [/size][/font][/color][/color][/font][/color][/font]
[font=Arial][color=#000000][font=Arial][color=#000000][color=#000000][font=AlbertusMT][color=#000000][size=3]第二章Your Guerrilla Mind-Set: [/size][font=AlbertusMT-Italic][size=3][color=#000000]Head Games: Shape Up Your Attitude介绍了找工作应该具有的态度，要乐观，激发自己。我特别喜欢第19-20页的条条框框，因为它们不但对找工作有用，对生活和科研也有用。
（1）Take charge of your job-hunt:"Don't let anyone else do your resume or your cover letter. You need to do it yourself. You can ask people to review it but it must come from you--even if you are receiving outplacement counseling. Come interview time, you need to mirror the person you have portrayed on paper or you will strike out. You can sell yourself better if you own every word on the page."就是说，自己的事情自己做。引申到生活和科研中就是自己做自己的主人，自己掌握自己的命运、生活和科研进度。
（2）Adopt a tough mind-set:"You do not need sympathy. You need support, and there is a huge difference. Supportive, helpful, optimistic family, friends, and reputable professionals remind you of your strengths and give you needed encouragement and feedback. Sympathizers zap your energy and self-esteem."就是说，找工作的人（或许暂时没有工作）需要的是支持而不是同情。引申到生活和科研中来，我们要支持别人，而不是可怜别人。
（3）Stay focused:"Like a good salesperson, you need to track and record your efforts. You must keep a record to show yourself that you are making progress. If you can visually see progress, you will have an extra incentive to keep at it."讲的是对应正在找工作的人来说，他投了很多简历，打了很多电话，但是重要的是自己有个记录，不断回顾已经走到哪一步了。这些话对生活和科研也是很有帮助的。我做实验的时候，主要是强力集中到一个板快（一篇文章）里面，然后及时整理（而不是同时做五件事情，每件事情都做到80%），让自己看到科研进展，让自己看到文章的形状已经出来了，然后发动“对日寇的最后一战”，把事情真正做好。
（4）Think positive:"You must convince yourself, through your own self-talk, that you are successful. Write out positive affirmations about your jon-hunting skills such as 'I interview well.' You can be your own worst enemy or your biggest fan. Give yourself credit for what you've completed and don't beat yourself up over what you haven't yet accomplished. Avoid comparing yourself with others."这其实说的就是要有自信。[/color][/size][/font][font=AlbertusMT][size=3][color=#000000]
[/color][/size][/font][/color][align=left][size=3]第三章Your Guerrilla Job-Hunting Strategy: Think Like a General—Work Like a Sergeant介绍了找工作的策略，包括从哪里找到广告或者没有登广告的内部信息。[/size][/align]
[align=left][size=3]第四章Logistics—Building Your War Room: Set Yourself Up to Win介绍了在家里安装强大的设备，进行合理的时间安排来进行找工作。[/size][/align]
[align=left][size=3]第五章Your Research Plan: Research: The Guerrilla’s Competitive Edge介绍了怎么对潜在公司进行调研。显然，光看公司官方的主页是不够的。[/size][/align]
[align=left][size=3][color=#000000]第六章[/color][color=#000000]Secret Weapons: Overhauling Your Conventional Weapons介绍了找工作的一些有创意的电子，如制作超级的简历和cover letter等。要点是如果象开印刷品工厂那样地制作无数“传单”，到处分发，那么就是找不到工作。里面有细微的东西在里面。[/color][/size][/align]
[align=left][size=3]第七章[font=AlbertusMT][color=#000000]Twenty-First Century Digital Weapons: [/color][/font][font=AlbertusMT-Italic][color=#000000]If You Build It, They Will Come for You . . .介绍了一些非传统手段，如点子简历、个人网页、博客等。介绍了这些东西的制作方法和注意事项。
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第八章Your Public Relations Strategy: PR Is Not Just for Products说到怎么在各项社会活动中抛头露面，增加自己的就业机会。
[/align][/size][/font][font=AlbertusMT][color=#000000][size=3]第九章[font=AlbertusMT][color=#000000]Guerrilla Networking: [/color][/font][font=AlbertusMT-Italic][color=#000000]A Radical Approach介绍怎样通过各种机会编织人际关系网络。
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第十章Fearless Cold Calling: A Fresh Alternative介绍怎样未被邀请地直接找对方公司负责人，联系找工作的事情。对方负责人很可能一开始不欢迎你的来电，那么怎么让对方负责人愿意和你谈话呢？
第十一章13 Creative Ways to Find a Job: Breakthrough Strategies介绍所谓找工作的最有创意的点子。
第十二章Accelerated Job Search for Veterans: An Insider's View介绍了对应找工作老手的策略。
第十三章Small Campaigns: The Force Multiplier Effects in Action提供三个案例，说三个成功人士是怎么运用“组合拳”找到理想工作的。
第十四章Hand-to-Hand Combat: Winning the Face-to-Face Interview介绍了面试的绝招。这本书和其它很多面试书不一样。其它书主要回顾了面试的几十道问题，分别讲解应该怎么回答。这本书主要讲解考官需要看什么，面试者答题的“大方向”应该是什么。最后还讲了工资待遇的问题和选择老板的问题。这一章写得非常精彩，值得一看！
第十五章Negotiating the Deal: How to Bargain with Confidence介绍了对方给你初步offer后的讨价还价。要点是必须要讨价还价。如果你轻率地接受offer，对方就会怀疑你是不是饥不择食。
结论：这本书把推销员的行为和军事理论运用到找工作里来。这本书除了说这些以外，还举了很多有趣的例子，介绍别人成功的传奇经历，读起来仿佛在看电影。这里，我列举这本书里介绍的、从作者博客里面转载过来的一个故事：[font=Arial][color=#1d4489][url=http://guerrillajobhunting.typepad.com/guerrilla_job_hunting/war_stories/index.html]http://guerrillajobhunting.typepad.com/guerrilla_job_hunting/war_stories/index.html[/url][/color][/font]
[url=http://guerrillajobhunting.typepad.com/guerrilla_job_hunting/2006/02/pizza_persistan.html][color=#86aa42]Pizza persistance[/color][/url]
[align=center][size=11pt]A War Story[/size][/align]
[size=11pt]After being laid off from his last job, George Brown knew exactly which company he wanted to work for next, but every time he called, the Personnel Department told him the company wasn’t hiring. So George sprang into action, and another [b]G[/b]uerrilla job-hunter was born.[/size]
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[size=11pt]George printed business cards that were round, slightly larger than normal, and very colorful. On the front was a picture of a pizza with a circle-shaped message: “Win a Free Pizza”. The flip side of the card gave his name, email address and telephone number along with the promise of a pizza for the first person to get him an interview with the company.[/size]
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[size=11pt]Dressed for an interview, George stationed himself at the entrance of the company and handed out cards to anyone who would take them. He kept this up for a couple of days and became the topic of conversation at the company. One manager figured that anyone who would go to so much effort deserved an interview. One extra large pizza later, George Guerrilla Marketed his way to the job of his dreams at very little expense[b], [/b]and the company is more profitable because of it.[/size]
还有个印象很深的例子是p. 115的Boss from the hell的故事：一个猎头死了以后去见上帝。上帝说你要下地狱还是去天堂？你必须两个地方都去过才能做决定。于是第一天猎头去了地狱，发现他的很多好朋友都在里面过着无拘无束的生活，地狱的魔鬼也对他非常和善。第二天他去了天堂，发现没有老朋友，只是他一个人在白云上飘。于是他就对上帝说他要去地狱。结果到了地狱，发现他的老朋友都穿着破衣服在干苦力，魔鬼也对他特别凶。这本书举这个例子，就是要说明在面试的时候有的用人单位非常想要你去，但是等你去了以后就变脸了。作者的观点是要做好各方面的调查。我欣赏这本书，是因为这本书写作非常生动，举了很多例子，用了很多类比。作者想把他们的点子兜售给读者。
这本书还有一个特点是结合具体情况给出相关的书和网站的信息，很多网站都是从来没有听说过的。这本书给我的一个改变就是我也尝试建立了“专业网站”：[url=http://zhenmafudan.googlepages.com/home]http://zhenmafudan.googlepages.com/home[/url] 这本书介绍了很多经验，比如在专业网站上什么东西要给出链接，什么话不能说等。
[img=738,539]http://www.sonypictures.com/movies/thepursuitofhappyness/site/download/wallpaper/wallpaper01_med.jpg[/img]
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[[i] 本帖最后由 zhenma 于 2008-4-21 10:14 编辑 [/i]] 嗯，有时间好好研读一下。 ：）
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